• A Writer / Director of
  • Films,
  • Commercials
  • + Things.
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竭明是 jac min is →

  • A Writer / Director of
  • Films,
  • Commercials
  • + Things.
Still.jpg

Welcome to Underland in Cannes

July 2, 2017

A recent feature of the Eclat spots we did in Beijing at the 2017 Festival de Cannes. Full article may be found here.

刚刚落幕的法国戛那电影节,汇集各地电影工作者、优秀演员与电影爱好者,以电影作为共同语言,用影像表现,传达与交流各种文化、社会、情感等议题。今年正值庆祝70周年,更加意义非凡。

除了每一部参展作品和与会名人的时尚穿搭之外场外也有不可错过的一大亮点。

在前往影展的大道上抬头便能在大屏幕上看见北京怡亨酒店的年度形象广告!

以爱丽丝梦游仙境的故事为灵感,华丽又带有神秘气息风格的形象广告,恰恰凸显了北京怡亨酒店的迷人之处。

整部广告片以三段爱丽丝在怡亨酒店的奇遇为轴线,跟着兔子先生的脚步,开启了怡亨世界的探索之旅。

不禁让人带着爱丽丝的好奇心与无穷的想象力穿过酒店的极富艺术气息和时尚设计的经典场景。

短短1分半钟的形象广告,更像是一部好的电影预告片。剪辑了各种精彩片段,吸引观众亲身来到北京怡亨酒店,以自己的视角来探索兼具艺术与奢华氛围的体验。

← ADM Undergraduate Prospectus (the sequel)Callum Connects for Asian Entrepreneur →
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July 2, 2017
Welcome to Underland in Cannes
July 2, 2017

A recent feature of the Eclat spots we did in Beijing at the 2017 Festival de Cannes. Full article may be found here.

Read more →
July 2, 2017
August 7, 2016
Callum Connects for Asian Entrepreneur
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Each brand; each product, have vastly different stories to tell - if we listen intently enough and delve deep enough. As tellers of these stories we have the privilege of first discovering them, and later sharing them.

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Stay curious. A lot of what we learnt back in school was self-initiated. Tertiary education isn’t so much about being spoon-fed information, as it is about the continuous search for knowledge. You learn so much more by asking the right questions and knowing where to look - because it’s everywhere in school. And in many ways, that is who we are as creatives - curious about the world around us. So why not start in school?

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POST
March 20, 2015
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March 20, 2015

Join us for a night of thought, music and celebration.
1 Publication launch
1 Film screening
2 Live acts
DJ on the Roof

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March 20, 2015
The Mail Came
December 16, 2014
The Mail Came
December 16, 2014

The mail came today.

And I’m proud to announce that the Red Cross Connection got shortlisted at the Cannes Lions. 

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December 16, 2014
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The Hidden Dimension @ The Big Screen
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The Hidden Dimension, a panoramic moving image installation I shot for artist Sarah Choo a couple of years back was selected as the winning piece at this year’s Latitude Festival.

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July 17, 2014

© Jac Min. 2009 -