竭明是 jac min is →

PSA

Client | GSK, Vietnam
Agency | Purpose Ant, Vietnam
Produced at Children Of
in association with Semicolon.

Director of Photography | Kelvin Chew
Camera | Nghiêm Duy Hải
Gaffer | Pham Thai Tuan

Production Designer | AI Team

Casting | TK Casting
Stylist | Hang Ngoc Nguyen, Na Bong Chua 
Hair + Make Up Artist | Trí Nhân

Location Audio | Đoàn Ngọc Tân
DIT | Dat Tran

Equipment | PS Vietnam
Catering | Truong Vo

Storyboards | Yên Khê, Nguyễn Quốc Bảo

Post Production Producer | Trương Tiến Sang
Assistant Post Producer | Phu Le
Offline | Tuấn Đỗ
Assistant Offline Editor | Hùng Mai Trọng
Colour | Eugene Seah
Online | Jonathan Law
Music | Nguyễn Hoàng Anh
Audio | Playbox Studio

Executive Producer | Tony Nhat Nguyen
Producers | Hoang Duy Khanh, Hong Vy Tran
Line Producers | Nguyễn Châu Mẫn Nghi
Accounts | Michelle Yap
Production Manager | Kim Phan
Assistant to the Producer | Anh Thy, Đạt Võ

Assistant Director | Lê Hoàng Phương
Assistant to the Director | Lại Tiến Anh
Directed by Jac Min

TVC Campaign

Client | Amazon
Agency | Accenture Song
Produced at Semicolon.

Director of Photography | Shyan Tan
Camera Assist. | Daryl Nah
Gaffer | Ben Ong
Key Grip | Eric Tan

Art Director | Chris Koh
Art Assistants | Adelene Wee, Mariah Bte Mazlan
Location Manager | Zinc Tham

Casting | Hello Group
Wardrobe Stylist | Sharon Tan
Hair + Make up Artist | Casey Ling

Offline | Siti Khairunnisa
Colour | Eugene Seah
Online | Sandy Mui, Jonathan Law
Audio | FVSE

Visual Effects | Method + Madness
Visual Effects Supervisor | Tan Wen Hao
CG Supervisor | Cristian Spagnuolo
Visual Effects Executive Producer | Jeen C. Yee
Visual Effects Producer | Christian Fontaine
Lead Visual Effects Artist | Tan Yating
Visual Effects Artists | Tan Hui Kwan, Jasmine Paula, Bervyn Chua

Executive Producer | Michelle Yap
Produced by Joanna Teo
Assistant Director | Tan Jiayu
Directed by Jac Min

Commercial

Client | Singapore Media Festival
Agency | Accenture Song
Produced at Semicolon.

Director of Photography | Shyan Tan
Camera Assist. | Daryl Nah
2nd Camera Assist. | Gabriel Yip

Gaffer | Ben Ong
Key Grip | Eric Tan

Art Director | Chris Koh
Art Assistants | Adelene Wee, Mariah Bte Mazlan

Casting | Hello Group
Wardrobe Stylist | Sharon Tan
Hair + Make up Artist | Casey Ling

Offline | Jonathan Law
Colour | Eugene Seah
Online | Jonathan Law, Sandy Mui
Audio | Fuse

Executive Producer | Michelle Yap
Produced by Joanna Teo
Assistant Director | Daniel Lee
Directed by Jac Min

Client | UOL
Agency | Factory 16 11
Produced at Semicolon.

Director of Photography | Adrian Tan
Gaffer | Ben Ong

Art Director | Chris Koh

Casting | Hello Group
Wardrobe Stylist | Sharon Tan
Hair + Makeup | Casey Ling

Post Production Supervisor | Daniel Lee
Offline | Siti Khairunnisa
Colour | Eugene Seah
Online | Sandy Mui
Audio | FVSE

Produced by Michelle Yap
Assistant Producer | Joanna Teo
Assistant Director | Brenda Ong
Written + Directed by Jac Min

Promo

Client | School of Art, Design + Media, NTU
Produced at Semicolon.

Director of Photography | Shyan Tan

Offline | Jac Min
Colour | Eugene Seah
Online | Jac Min, Sandy Mui, Jonathan Law

Produced by Michelle Yap + Joanna Teo
Concept + Direction by Jac Min

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Inspired by the meditative, nuanced energy of Jóhan Jóhansson’s Last and First Men, BL_NK / CANVAS was an exercise in fleshing out the familiar but intangible subtleties all creatives should be acquainted with — the pressures of ideating on demand.

For everyone else, it hopefully illuminates on the necessary but due processes we endure beneath the tip of the iceberg. There’s no cheating good work after all.

「白紙空懸，恐懼與興奮同臨。」

“There is nothing more frightening or exciting than a blank piece of paper —

Frightening because you're on your own, leaving dark tracks across that snowy plain, and exciting because no one knows your destination but yourself,

and even you can't say exactly where you'll end up.”

— Robert McCammon

Commercial

Client | HSBC, Hong Kong
Agency | Wunderman Thompson, Hong Kong
Produced at Semicolon in association with Children Of.

Director of Photography | Shyan Tan
Focus | Nguyễn Phi Long
Gaffer | Nguyen Minh Phung

Location Audio | Đoàn Ngọc Tân
DIT | Dat Tran

Equipment + Lighting | PS Vietnam

Art Director | Thanh Liêm
Art Assistants | Canh Nguyen, Gia Bảo
Set Designer | Mai Ngọc, Nam Nguyễn
Props Master | Tí Chuột
Production Design | AI Team

Casting | Hello Group
Hair + Make Up | Trí Nhân
Location Manager | Tuấn Anh Võ
Catering | Ho Thi Le Catering
Accountant | Hòa Lê

Post Production Supervisor | Jac Min
Offline | Siti Khairunnisa
Colour | Eugene Seah
Online | Jonathan Law, Sandy Mui
Audio | Fuse

Executive Producers | Michelle Yap, Tony Nhat Nguyen, Hoang Duy Khanh
Account Producer | Lại Toàn
Producer | Joanna Teo, Hong Vy Tran
Line Producers | Keisha, Nguyễn Châu Mẫn Nghi, 
Assistant Producers | Kim Phan, Đỗ Như, Hồ Nguyên Minh Thư 
Production Assistants | Shayanna Tham, Salem Trương, Nguyễn Trường, Đạt Võ

Assistant Director | Susan Truong
Written + Directed by Jac Min

Commercial

Client | Universal Studios Singapore
Produced at Semicolon.

Director of Photography | Shyan Tan
Gaffer | Ben Ong

Art Director | Chris Koh
Location Audio | James Choong

Casting | Hello Group
Wardrobe Stylist | Sharon Tan

Post Production Supervisor | Daniel Lee
Offline | Siti Khairunnisa
Colour | Eugene Seah
Online | Jonathan Law, Sandy Mui
Audio | Fuse

Produced by Michelle Yap
Assistant Producer | Joanna Teo
Assistant Director | Tan Jiayu
Written + Directed by Jac Min

Client | UOL
Agency | Factory 16 11
Produced at Semicolon.

Director of Photography | Adrian Tan
Gaffer | Ben Ong

Art Director | Chris Koh

Casting | Hello Group
Wardrobe Stylist | Sharon Tan

Post Production Supervisor | Jac Min
Offline | Siti Khairunnisa
Colour | Eugene Seah
Online | Jonathan Law, Sandy Mui
Visual Effects + Compositing | Method + Madness
Audio | Fuse

Produced by Michelle Yap
Assistant Producer | Joanna Teo
Assistant Director | Tan Jiayu
Directed by Jac Min

Global Launch

Client | Samsung
Agency | We Are Social, Singapore
Produced at Semicolon.

Director of Photography | Adrian Tan
Gaffer | Ben Ong

Art Director | Chris Koh

Casting | Hello Group
Wardrobe Stylist | Sharon Tan

Hair + Makeup | Casey Ling

Post Production Supervisor | Daniel Lee
Offline | Siti Khairunnisa, Tan Wei Ting

Colour | Eugene Seah (The Chop Shop Post)
Online | Daniel Lee, Jonathan Law, Sandy Mui, Elvin Lee
Audio | Fuse

Produced by Michelle Yap
Assistant Producer | Joanna Teo
Assistant Director | Tan Jiayu
Directed by Jac Min

Commercial

Client | ⌧⌧⌧⌧
Agency | ⌧⌧⌧⌧, Singapore
Produced at Semicolon.

Director of Photography | Adrian Tan
Gaffer | Ben Ong
Art Director | Chris Koh

Casting | Hello Group
Wardrobe Stylist | Sharon Tan

Offline | Chiang Ming Yang
Colour | Eugene Seah
Online | Jonathan Law, Sandy Mui
Audio | Fuse

Produced by Michelle Yap
Assistant Producer | Joanna Teo
Assistant Director | Gavril Hing
Directed by Jac Min

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A playful, unabashed look back at the different ways and methods of education past - what pedagogy used to be. Eventually, calling out the different times we live in, and the change that needs to follow. A change that ⌧⌧⌧⌧ is leading the charge on - that our education shouldn’t define our kids’.

Unfortunately, the campaign never went live.

Teaser

Client | Riot Games
Produced at Semicolon in association with Children Of.

Director of Photography | Shyan Tan
Focus Puller | Nguyễn Phi Long
Gaffer | Phạm Thái Tuấn

Lighting + Equipment by PS Việt Nam!

Art Director | Đại Hưng
Props Master | Tí Chuột
Set Design | Mai Ngọc
Hair + Makeup | Trí Nhân

Offline | Jac Min

Colour | Eugene Seah (The Chop Shop Post)
Online | Jac Min
Audio | Fuse

Executive Producers | Michelle Yap, Nguyễn Quang Nhật, Hoàng Duy Khánh
Producer | Trần Hồng Vy

Assistant Producer | Joanna Teo

Line Producers | Trần Thị Thuỳ Dương, Lại Hồng Toàn, Nguyễn Châu Mẫn Nghi
Production Assistants | Hồ Nguyên Minh Thư, Trương Tiến Sang, Phan Như Phương Kim

Assistant Director | Nguyễn Minh Đức
Concept + Direction by Jac Min

Commercial

Client | Digits Club

Agency | Method + Madness

A Method + Madness x Semicolon Production.

Director of Photography | Adrian Tan
Gaffer | Ben Ong

Art Director | Chris Koh
Casting | Hello Group

Offline | Jac Min
Colour | Eugene Seah
Online | Method + Madness
CG Lead | Alex Scollay
FX Artist | Huzalfi Razali, Renger Tan
Audio | Fuse

Executive Producer | Terence Ng
Produced by Michelle Yap
Assistant Producer | Joanna Teo
Co-Director | Tan Wen Hao
Written + Directed by Jac Min

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“Your search has not gone unnoticed. They have a name for the kind of you, Seeker. Follow the trail, but make sure you don’t get lost.”

Gameplay Trailer

Client | Affyn

Agency | Method + Madness
A Method + Madness x Semicolon Production.

Director of Photography | Shyan Tan

Camera | Chris Ang

Gaffer | Benjamin Ong

Art Director | Chris Koh

Casting | Hello Group
Wardrobe Stylist | Sharon Tan

Hair + Makeup | Casey Ling

Offline | Siti Khairunnisa
Colour | Eugene Seah (The Chop Shop Post)

CG + Online | Method + Madness
CG Executive Producer | Tan Wen Hao, Alex Scollay
CG Director | Tan Wen Hao

Concept Art | Francesco Guarini

CG Modeling | Andres Salvatierra, Arianna Querin
CG Generalists | Tan Ya Ting, Huzaifi Razali, Hisham Taufik, Nick Lim, Chetan Walia, Zheng Jie

Animation Lead | Lucio Mennillo
Animation | Jaikumar Balasubramanian, Rahul Mohan Gore, Jaturon Jetwiriyanon, Rama Jha, Salman Attar, Nabeel Ahmed, Luka Trinh

VFX | Kulapong Vaiyamugamuygul
Compositing | Luis Calvo

Audio | Fuse

Produced by Michelle Yap + Christian Fontaine

Assistant Producer | Joanna Teo, Euan Garcia

Assistant Director | Tan Jiayu
Directed by Jac Min x Tan Wen Hao

Commercial

Client | TikTok

Produced at Semicolon.

Director of Photography | Shyan Tan
Gaffer | Ben Ong
Art Assistant | Jazmine Monaz, Ericson Esteban

Post Production Supervisor | Daniel Lee
Offline | Siti Khairunnisa
Colour | Eugene Seah
Online | Jonathan Law, Sandy Mui, Elvin Lee
Audio | Fuse

Produced by Michelle Yap
Assistant Producer | Joanna Teo
Production Assistant | Jazmine Monaz
Directed by Jac Min

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Silver Award
The Gong Awards 2022, Singapore, Best Use of Cultural Insights in Film + Branded Content

Bronze Award
The Gong Awards 2022, Singapore, Best Use of Influencers

Finalist
The Gong Awards 2022, Singapore, Film (Online)
The Gong Awards 2022, Singapore, Best Use of User Generated Content

Promo

Client | School of Art, Design + Media, NTU
Agency | Factory 16 11
Produced at Semicolon.

Director of Photography | Shyan Tan
Camera | Chris Ang
Gaffer | Haikal Ismail

Art Director | Roy Wang
Art Assistants | Mark Ong, Tamelia Lim, Chrystal Lim, Sandra Lau, Beatrice Lum, Rennie Yeo, Chloe Kor

Hair + Make Up | Lee Jia Rong

Post Production Supervisor | Jac Min, Daniel Lee
Offline | Chiang Ming Yang, Jac Min
Online | Elvin Lee, The Source
Colourist | Eugene Seah
Audio | Fuse

Executive Producers | Roy Wang, Michelle Yap
Produced by Joanna Teo
Movement Director | Amanda Tan
Concept + Direction by Jac Min

Special thanks to Annette Lee.

Kindly sponsored by Cinegear, Aputure + Fuse with the goodwill contributions of Shyan Tan, Amanda Tan, Chris Ang, Haikal Ismail, Justin Faith, Zolynn Phua, Elvin Lee, The Source and Eugene Seah.

Made possible by the overwhelming support of the ADM student body - led by Joanna Wu.

Best experienced with a good set of headphones.

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The creative process challenges everything.

It pushes boundaries and questions conventional wisdom and perspectives. For the artist, it is a journey that tests both craft and character.

But the creative process goes beyond that. It breaks them. And in that process, it redefines a new breed of creatives that go beyond those that came before.

That’s when the creative process truly becomes limitless.

TVC Campaign

Client | Sentosa, Singapore
Agency | GOVT, Singapore
Produced at Semicolon.

Photography Assistants | Stills Network
Digitech Operator | Yann Cloitre
Art Director | Chris Koh

Casting | Hello Group
Wardrobe Stylist | Sharon Tan
Hair + Makeup | Casey Ling

Post Production Supervisor | Daniel Lee
Offline | Chiang Ming Yang
Online | Genesis Motion, Elvin Lee, Sandy Mui
Colourist | Lenne Chai, Eugene Seah
Audio | Fuse

Produced by Michelle Yap
Assistant Producer | Joanna Teo
Production Manager | Tan Jiayu

Photography by Lenne Chai
Directed by Jac Min

Regional Campaign

Client | Transitions, Singapore
Agency | We Are Social, Singapore
Produced at Semicolon.

Director of Photography | Adrian Tan
Steadicam Operator | Chris Ang
Gaffer | Ben Ong
Art Director | Chris Koh

Casting | Hello Group
Wardrobe Stylist | Sharon Tan

Post Production Supervisor | Daniel Lee

Offline | Chiang Ming Yang

Colour | Eugene Seah

Online | Jonathan Law, Sandy Mui

Compositing/VFX | Wong Kai Wing
Audio | Fuse

Produced by Michelle Yap
Assistant Producer | Shafna
Assistant Director | Gavril Hing
Directed by Jac Min

Commercial

Client | McDonald’s, Singapore
Agency | Leo Burnett, Singapore
Produced at Semicolon.

Director of Photography | Adrian Tan
Gaffer | Ben Ong
Art Director | Chris Koh

Casting | Hello Group
Wardrobe Stylist | Sharon Tan

Post Production Supervisor | Daniel Lee
Post Producer | Marianne Koh
Offline | Ami Aripin
Colour | Eugene Seah
Online | Jonathan Law, Sandy Mui
Audio | The Gunnery
Music | Fuse

Executive Producers | Daniel Lee + Jac Min
Produced by Michelle Yap
Assistant Producer | Shafna
Assistant Director | Gavril Hing
Co-Directed by Jonathan Chong
Directed by Jac Min

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McDonald’s is more than a space to hang out or somewhere to get a quick bite. It’s a place of comfort because it means so many things to so many of us at different stages of our lives. Not because these moments were perfect, but because they meant something.

And in these moments, despite their imperfections, lie a common thread - a backdrop of familiarity and comfort that we gravitate towards that turn the imperfect into the charming and memorable.

It’s a unique relationship we share that extends beyond the restaurants - McDonald’s is an experience, our own personal happy place; and its different for each of us.

Commercial

Client | Razer Inc.
Agency | Method + Madness
A Method + Madness x Semicolon Production

Director of Photography | Joel Heng
Gaffer | Haikal Ismail
Props Master | Norman Aloysius

Offline | Lung Nok Wan
Colour | Eugene Seah (Chop Shop Post)
Motion Design + Animation | Method + Madness
Online | Semicolon
Audio | Fuse

Produced by Shafna + Christian Fontaine
Written by Jac Min + Sean Lee
Art Direction | Daniel Lee
Co-Director | Tan Wen Hao
Directed by Jac Min

Commercial

Client | Workforce Singapore
Agency | Blk J, Singapore
Produced at Semicolon.

Director of Photography | Adrian Tan
Gaffer | Ben Ong
Art Director | Chris Koh

Casting | Hello Group
Wardrobe Stylist | Michelle Yap
Hair + Make Up Stylist | Jo Ng

Post Production Supervisor | Daniel Lee
Offline | Wong King Lam
Colour | Eugene Seah (Chop Shop Post)
Online | Jonathan Law
Audio | Fuse

Produced by Michelle Yap
Assistant Producer | Shafna
Assistant Director | Gavril Hing
Directed by Jac Min

Promo

Client | School of Art, Design and Media, NTU
Agency | Factory 16 11

Produced at Semicolon.

Director of Photography | Shyan Tan
Camera | Dion Heng
Gaffer | Haikal Ismail
Art Director | Shawn Tjoa (Paperball Productions)
Art Assistants | Mark Ong, Crystal Lim, Tamelia Lim, Sandra Lau

Offline | Jac Min
Colour | Eugene Seah (The Chop Shop Post)
Motion Design + Online | Jonathan Law

Executive Producer | Roy Wang
Produced by Wong King Lam
Animation Director | Daniel Lee
Assistant Director | Ng Yang Meng
Concept + Direction by Jac Min
Remixed from the thoughts of Alan Watts.

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The seen vs. the unseen.

The light vs. the dark.

The creative process is one of discovery. And our film plays on the duality of the observed and inner worlds of the artist and how the creative process bridges the two; pulling them together in unexpected and often times surprising ways.

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Finalist
Motionographer: The Motion Awards 2021
Events >> Title Sequence

Official Selection
SWXS 2022, Title Sequence

Commercial

Client | The Learning Lab
Agency | GOVT, Singapore
Produced at Semicolon.

Director of Photography | Shyan Tan
Gaffer | Haikal Ismail
Production Designer | Shawn Tjoa
Art Department | Paperball Productions
Wardrobe | Michelle Yap
Hair + Makeup | Jo Ng

Casting | Hello Group

Offline | Jac Min
Colour | Royston Van Huizen
Online | Jonathan Law, Sandy Mui
Audio | Neon Sound

Produced by Shafna
Assistant Director | Philothea Liau
Directed by Jac Min

Web Campaign

Client | Singapore Tourism Board
Agency | TBWA, Singapore
Produced at Semicolon.

Director of Photography | Joel Heng
B Unit Director of Photography | Shyan Tan
Gaffer | William Eng

Food Styling | Ryan Foo, Chun Tsubaki
Props Master | Shawn Tjoa, Paperball Productions
Hair + Make Up | Emily Tan

Post Production Supervisor | Jac Min
Offline | Tan Wei Ting
Colour | Royston Van Huizen
Online | Sandy Mui, Jac Min

Executive Producer | Jac Min
Produced by Lou Mei Jun
Production Manager | Adar Ng
Directed by Jac Min

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The Singapore food story isn’t one particular flavour; it cannot be summed up with a single character.

It is a melting pot of different ingredients, aromas and different faces from different races. It doesn’t have roots in a single culture; it is a blend of many colours. And this exciting mix of flavours is the very thing that defines Singaporean cuisine - its sheer variety.

APAC Toolkit

Client | Nestle, Singapore
Agency | AFG, Singapore
Produced at Semicolon.

Cinematography | Joel Heng
Props Master | Shawn Tjoa
Hair + Make Up | Jo Ng
Offline | Lauren Teo
Colour | Royston Van Huizen
Online | Sandy Mui, Jac Min

Executive Producers | Jonathan Chong + Jac Min
Produced by Lou Mei Jun
Production Management | Emily Teng
Assistant Director | Ng Yang Meng
Directed by Jac Min

Web Spot

Client | HP, Singapore
Agency | TBWA, Singapore
Produced at Semicolon.

Cinematography | Shyan Tan
Camera | Daryl Nah
Gaffer | Ben Ong

Props Master | Shawn Tjoa
Casting | Hello Group

Offline | Lauren Teo
Colour | Eugene Seah
Online | Daniel Lee, Lauren Teo

Produced by Lou Mei Jun
Directed by Jac Min

Web Spot

Client | Scoot, Singapore
Agency | Blk J, Singapore
Produced at Semicolon

Casting (SG) | Hello Group
Casting (JP)/Location Manager | 西田みゆき
Samurai Advisor | 青木一弥

Cinematography | Shaun Neo 梁碩峻
Camera Dept. | ムカダス/ムキタル/大迫 秀仁/車井昇平

Offline | Lauren Teo
Colour | Royston Van Huizen
Online | Jac Min/Jonathan Law/Sandy Mui

Executive Producers | Jonathan Chong + Jac Min
Produced by Lou Mei Jun
Production Manager | 三峰哲秀
Assistant Director | 白石ともき
Directed by Jac Min + Jonathan Chong

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A little boy’s journey of discovery as he experiences the colours, flavours and characters of Tokyo for the first time.

But at its heart, is a visual tapestry of the city woven through the eyes of a child, charted through the many shades of expressions and emotions that he undergoes and displays.

Through that, we explore Tokyo with him in all its vibrancy and excitement with wide-eyed and child-like wonderment. A wonderment that sticks and etches an impression - memories he now shares with his family.

Anniversary Film

Client | Dezign Format, Singapore
Produced at Semicolon.

Cinematography | Joel Heng
Offline | Lauren Teo
Colour | Eugene Seah
Online | Jonathan Law

Supers Translation | Leah Wang
Dialogue Transcript | Lou Mei Jun

Executive Producer | Jonathan Chong
Produced by Lou Mei Jun
Concept + Written by Jac Min
Directed by Jac Min + Jonathan Chong

Brand Film

Client | Hyatt Regency, Wangjing
Produced at Semicolon.

Cinematography | Zhu Shan
Offline | Lauren Teo
Colour | Shi Heng
Online | Jonathan Law
Music | Matthew Lee

Produced by Jonathan Chong
Concept + Written by Jac Min
Directed by Jac Min + Jonathan Chong

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The Hyatt Regency Wangjing is a space within which memories are made. Memories forged from experience, and experience created by the many hands that make the Hyatt, the Hyatt. 

It is often assumed that being the visual creatures we are, the most powerful experiences we encounter are by sight. And yet, those that etch the deepest impressions are often felt, not seen.

Web Spots

Client | Esplanade Co. Ltd., Singapore
Produced at Semicolon.

Cinematography | Shyan Tan
Gaffer | Haikal Ismail

Offline | Tan Wei Ting
Colour | Royston Van Huizen
Online | Jonathan Law
Audio | Matthew Lee

Produced by Lou Mei Jun
Choreographer | Kuik Swee Boon
Concept + Direction by Jac Min

Special thanks to THE Dance Company.

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Ever since the literary theorist Roland Barthes wrote The Death of the Author and third generation modern dance choreographer Merce Cunningham started using chance techniques to create dances, we have realised that the singular vision of the choreographer being understood by all the audience is a fantasy. 

Meaning is made in the mind of the audience and there will be as many interpretations of the dance as there are audience members. So most contemporary dance choreographers are not only prepared for that, they are counting on it. The audience is invited to take references from their own life experiences, cultural backgrounds and training to draw connections to make the experience meaningful for themselves.

- Excerpt from 6 Tips for Appreciating Contemporary Dance by Melissa Quek for the Esplanade.

Melissa is a choreographer, performer and educator who has been working professionally in dance since she was 18. She is currently Head of the School of Dance & Theatre and is leading the Diploma in Dance and BA (Hons) Dance Programmes at LASALLE College of the Arts.

TVC Spot

Client | Nestle, Singapore
Agency | Publicis, Singapore

Produced at Semicolon.

Cinematography | Joel Heng
Props Master | Isaac Lee
Casting | Hello Group
VO | Tay Ke Wei

Offline | Jac Min
Online | Jac Min, Jonathan Law
Grade | Eugene Seah
Audio | Neon Sound

Assistant Director | Ng Yang Meng
Produced + Directed by Jonathan Chong + Jac Min

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Singaporean coffee culture can be said to be one of the lynchpins of a uniquely Singaporean identity. It is something irreplaceable, passionately defended (and debated), and one that brings us together.

This is a collage of familiar Singaporean coffee moments in a celebratory anthem of local coffee culture, recognisable to fellow Singaporeans.

Promo

Client | School of Art, Design and Media, NTU
Agency | Factory 16 11

Produced at Semicolon.

Cinematography | Shyan Tan
Camera Assistant | Jolinna Ang
Gaffer | Jeth Heng
Key Grip | Xie Fengmao 
Grips | Kayue Li, Abdul Fattah, Wei Qi

Art | Phoebe Ho
Art Assistants | Tamelia Lim, Chrystal Lim, Sandra Lau, Chew Weilin, Claudia Loo
Wardrobe and Hair Stylist | Lauren Tan
Makeup | Hazel Leong

Offline | Jac Min
Colourist | Eugene Seah
Online | Jonathan Law, Daniel Lee

Executive Producer | Roy Wang
Produced by Lou Mei Jun
Line Producer | Joel Lee
Assistant Director | Ng Yang Meng

Concept + Direction | Jac Min

Featuring: 
Amber Lee, Crystal Kong, Jayne Lam, Kapilan Naidu, Lai Wei Min, Quinn Lum, Amira Azmi, Douglas Lim, Joel Lim, KB, Chris Tan, Ernest Goh, Kaixin Yang, Ken Tan, Nathanael Goh, Yan Han, Lee Yu Hui, Raymond Limantara

Special thanks to video partner: True Color Media

Brand spots for Hotel Éclat, Beijing.

Client | Hotel Éclat, Beijing.
Production by Semicolon.

Cinematography | Zhu Shan
Music | Feng Music

Offline | Jac Min, Rachel Liew, Sarah Tan
Online | Jac Min, Jonathan Law
Nuke Compositing | Wyreframe

Produced by Jonathan Chong
Written by Jac Min, based off the texts of Lewis Carroll
Directed by Jonathan Chong + Jac Min

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Hotel Éclat doesn’t have rooms. It has portals to different worlds; it is an exclusive escape into different dreams.

Tastefully imaginative, uniquely fantastical and wildly emancipating, it draws the privileged few and frees them to live, even for a brief moment, as who they truly are.

Brand film for Epson's interactive projectors.

Client | Epson, Singapore

Produced at Semicolon.
Animation/Art Director | Daniel Lee
Motion Design | Jonathan Law

Music | Grey Note Productions

Produced + Directed by Daniel Lee + Jac Min
Written by Jac Min

Promo / Microsite Intro for the National Gallery of Singapore

Client: National Gallery of Singapore
Agency: MRM Worldwide, Singapore
Produced at Semicolon.

Cinematography | Lee Feng Nian
Edit | Rachel Liew
Casting | Hello Group
Producer | Jac Min

Directed under Semicolon in collaboration with Nigel Heng.

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Gold Award
Mob-Ex Awards 2016, Best Campaign - Tablets

Promo for the Red Cross Connection App.

Client: Red Cross, Singapore
Agency: MRM Worldwide, Singapore/McCann Healthcare, Singapore
Produced at Semicolon.

Directed by: Nigel Heng x Semicolon (Jonathan Chong/Daniel Lee/Jac Min)
Producer/Cinematography: Jonathan Chong

Animation Lead: Daniel Lee
Animation: Daniel Lee/Rina Lim/Jac Min
Post Supervisor: Jac Min
VFX Editor: Edwina Ong
Audio: Grey Note

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Silver Award
Mob-Ex Awards 2014, Most Innovative Use of Mobile
W3 Awards 2014, Motion Graphics/VFX and Design/Art Direction

Bronze Award
IPA Best of the Health Awards, 2014
Spikes Asia 2014
Clio Healthcare Awards, 2014, Film Category

Shortlist
Cannes Lions, Lions Health, 2014, Health and Wellness B: Education and Services