Jac Min | Director

Estee Lauder Generative Artwork Installation


Agency: Bartle Bogle Hegarty
Client: Estee Lauder, NY

As part of Estee Lauder's Eyelight campaign, we were thrilled to collaborate with the team at BBH, Singapore, on an interactive installation that generated artwork based on users' eye scans.

While my team mates created the on-screen UI content, I was a contributing designer conceptualising and developing the aesthetical framework within which the artworks would be generated.