The mail came today.

And I’m proud to announce that the Red Cross Connection got shortlisted at the Cannes Lions.

The piece was a 2-month long journey of arduous labour, but continues to remain as one of our proudest achievements.

It does not rank amongst the flashiest, nor does it break new ground in scope or skill.

Instead, we love it because of its humble ingenuity and its elegant simplicity. We love it because of the collaborative spirit that made it possible. We love it because it was a splendid rarity of a truly creative working relationship.

And it is indeed encouraging that we’ve been recognized for it.

So here’s to more of such wonderful opportunities and great work to come.